Last Friday I had a conversation with The Mentor about the “Pot of Money Theory”. Every company has a pot of money to spend on advertising. The goal of the Ad Rep is to get as much of that pot as possible.
At the end of the day I drove downtown. If you know me, you know driving downtown is a feat in and of its self. I, being the genius that I am, was also multi-tasking. When I came to the realization that I could not take notes, while driving, talking on the phone to a client, looking for a girlfriend, while lost; I pulled over. Luckily, just in time to miss getting taken out by one of the city’s many fine buses. Three other buses come close to broadsiding me. I up the anti on multi-tasking (now that I am pulled over and all) I start to think… each one of those buses had a very expensive ad on the back of it. The ad was for an advertiser of ours, who runs weekly full-page ads with The Company, pro-bono. No trade, no tickets, no promotion at their events, pro-bono, because they cannot afford to advertise.
As my girlfriend climbs into the passenger seat I watch another pot of money drive away, dirtied by exhaust. Man, am I glad that advertiser is not in my territory.
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