I got a call from a girlfriend the other day. Her paper is delivered on trash day, and it is no longer making it to her doorstep, instead, whoever delivers it is slam-dunking it into her trashcan!
We have a few newspapers in the group, and they are delivered in one of two ways; by neighborhood kids or by drivers. The papers the kids deliver outshine the other papers, the community loves them! On our “do not deliver list” it only lists .008% of homes! The kids do a great job, they get the paper to the doorstep, they smile and look cute, they make a little cash, and their parents love that they have a job and therefore love the paper. All-in-all a pretty kick ass PR move on our part.
So… we had to f*** it up. All of the papers are now delivered by a driver who does not care about his job, who does not smile or look cute, and who’s parents are disappointed about what a loser job he has. Oh, and we fired all 400 kids. All-in-all a pretty sad ass PR move on our part.
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