Relevant Productivity

In my last post I mentioned a faxing project that our Assistants were working on. I have to say, they were incredibly productive. They managed to fax a promotion flier to every chamber member, in record time. The problem is, this incredible productivity has not led to one sale.
So… I propose… let us not aim for productivity alone; let us aim for relevant productivity.

Lets do a mass faxing!

Sales are a little slow at the moment, being as the economy has come to a screeching halt in the last month or so. The GM had a great idea of how to generate sales leads, “Lets do a mass faxing out of the chamber directory!” When I finally stopped laughing, I realized she was serious.

The Mentor and our Assistants are coming in an extra 2 days this week. They have already been assigned the relentless, unproductive, and time consuming task of flipping through the 80-page directory, personalizing a cover sheet for each member, and then faxing it off with a promotion flier. As if we already did not look unprofessional enough.

We have been forced into these ridiculous types of projects before. And guess what? THEY NEVER WORK! They just waste time, and we look stupid for thinking they do work. It is quite embarrassing. But there is one pro to this massive con; the Assistants are getting paid for extra hours. In these times of cutting costs, we, once again, are spending.