We are in the midst of “reader appreciation”. It is a blitz to increase our paid subscribers by offering a discounted rate. The Receptionist manages the subscriptions.
I was standing next to her desk last Friday when she got a phone call to renew a subscription under this limited time rate. When the Receptionist looked up the account she realized they had not paid since 2003, but they were still receiving a paper every week. Who manages subscriptions? So… whose fault is that “Miss I Manage All Subscriptions And Do Not Want Anyone Meddling In My Work”?
In true community newspaper style, the Receptionist copped an attitude. She was actually irritated at this subscriber because they wanted to PAY for their subscription! Not to beat a dead horse, but POT OF MONEY! With the economy in the shape that it is, should we not be trying to make money wherever we can, instead of giving everything away for free? I know this is a hard concept for many people, but we do live in a capitalist society, at least until January 21st.
Monday, December 8, 2008
Let me get this straight, you want to pay?
Labels:
advertising,
business,
capitalist,
journalism,
lessons,
life,
marketing,
media,
newspaper,
pot of money,
sales,
selling,
subscription,
work
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment